What it is
Crowdfunding means asking many people to give or contribute small amounts toward one goal, usually online. Conservative crowdfunding uses the same basic idea, with a focus on supporters who value faith, family, community, personal responsibility and the Constitution.
Most campaigns fall into a few broad types. Donation-based campaigns ask for gifts with nothing expected in return. Rewards-based campaigns offer a thank-you item or experience. Equity crowdfunding is a separate, regulated area, covered in the Keep in Mind section below.
Where you run a campaign matters, because every platform and payment processor has its own terms of service, fee structure and payout rules. Reading those terms carefully before you start helps you avoid surprises, and following them is part of running a campaign with integrity.
How it’s traditionally been approached
Long before the internet, communities raised money through church offerings, potluck suppers, car washes, bake sales, benefit dinners, and passing the hat. Neighbors helped neighbors because they knew and trusted one another.
Online tools moved that same spirit onto the web. Many people have traditionally begun by sharing their story with friends, family, congregations and clubs. They then asked those people to share it with others they trust.
Some people run a campaign on their own, and others bring in help for planning, writing or video. Both approaches are common. The right choice depends on your goal, your comfort with technology and how much time you have.
How the right fundraising pro may help
The right fundraising pro may help you think through the basics before you launch. That can include a clear goal, a realistic timeline, who your likely supporters are, and how you will thank them and keep them updated. A campaign strategy and planning provider may offer a fresh set of eyes, but no one can promise a campaign will succeed.
A story, copy and campaign video provider may help you explain your need in your own voice. A good story is truthful, specific and respectful, and it says plainly how the money will be used. Many people find that clear writing and a short, sincere video help supporters understand why the cause matters.
When you talk with a provider, you might ask how they approach honesty and transparency, what their process looks like, and what they will and will not do for you. You might also ask how they handle platform rules, how they communicate, and how fees are explained in writing. Choose someone who respects your values and your decisions.
The bigger picture
Asking for help can feel hard, especially for people who value self-reliance. It is normal to feel nervous, vulnerable or even a little embarrassed. Many people find it easier when they remember that letting a community show up for you is also an act of fellowship, and that supporters often want to be asked.
A campaign touches your finances and your peace of mind. Planning ahead, setting honest expectations and asking trusted family or advisors for input can lower stress. If a hardship is weighing on you, caring for your own wellbeing matters too, and Providers.plus may help you find supportive resources.
Keep in mind
- Be truthful and specific, and use the money only as you described. Misusing donations can be fraud, with serious consequences.
- Whether funds are taxable or deductible depends on the facts, so ask a tax professional before you launch. This page is educational only and is not legal, tax, accounting or investment advice.
- Equity crowdfunding is a different matter. Under Regulation Crowdfunding (Reg CF), equity raises must go through an SEC-registered funding portal or broker-dealer, and investing is risky and illiquid. Rules change, so check the SEC and talk with a securities attorney.
- Follow every platform's terms of service and payment processor rules, and never try to work around them.
Not sure where to start? Answer a few gentle questions and choose who you’d like to hear from.
Start a fundraiser →Frequently asked questions
What is conservative crowdfunding?
Conservative crowdfunding is raising money online or in your community from supporters who share values such as faith, family, freedom and self-reliance. It uses the same tools as other crowdfunding but focuses on reaching a like-minded audience. It must always be truthful and lawful, and it can never be used for anything illegal or violent.
How does conservative crowdfunding work?
You choose a goal, tell your story, share it with your network, and supporters give or contribute online. The platform you use sets its own terms, fees and payout rules, so read them first. Results vary, and no campaign is guaranteed to succeed.
Can I raise money for a church, ministry or community project?
Many people do raise money for community, faith-based and neighborhood projects. Rules differ depending on who is collecting the funds and how they will be used, so check the platform's terms and ask a legal or tax professional about your situation. Always describe the purpose honestly.
Are crowdfunding donations taxable?
It depends on the facts, including who receives the money, why it was given and how it is structured. Gifts to an individual and gifts to a registered charity can be treated very differently. Ask a qualified tax professional before you start.
Is equity crowdfunding the same as donation crowdfunding?
No. Equity crowdfunding offers ownership in a business and is regulated under securities law. Regulation Crowdfunding (Reg CF) raises must go through an SEC-registered funding portal or broker-dealer, and investing is risky and illiquid. This page does not recommend any offering, so speak with a securities attorney.
How can a fundraising pro help with conservative crowdfunding?
A fundraising pro may help with planning, messaging, writing and video so your story is clear and honest. They cannot promise results. Ask about their process, communication and how they handle platform rules, then start a fundraiser on 2a.support when you are ready.
Educational resource. 2A Crowd shares general information and connects people with independent fundraising pros. It is not professional advice. Talk with a qualified professional about your own situation.